Resources
Build Better Customer Journeys
Whether you're just getting started or looking to optimize your existing strategy, these resources are designed to help you deliver the right message, at the right time, through the right channel—so you can build stronger customer relationships and grow your business.
Featured Resource
Lifecycle Flow Planning Framework
Building effective customer journeys starts with a plan.
Whether you're creating your first Welcome Journey or beginning to think beyond the inbox with post-purchase and other lifecycle journeys, this planning framework will help you identify the right touchpoints, organize your ideas, and create a better customer experience.
Perfect for marketers and small business owners ready to move beyond one-off campaigns and build stronger customer relationships.
Practical Resources
Explore downloadable guides, educational webinars, and speaking resources designed to help you strengthen your email and SMS marketing and customer journey strategies.
📝 10 Simple Ways to Build Stronger Customer Relationships with Email & SMS
This free guide shares ten practical ideas to help you improve your email and SMS marketing and build stronger customer loyalty.
🎥 Customer Journey Webinar
Learn how customer journeys help you deliver the right message at the right time. This educational webinar introduces the fundamentals of lifecycle marketing and shares practical strategies you can apply to your own business.
🎤 Speaking & Presentations
Planning a conference, webinar, podcast, or industry event? Explore Elizabeth's speaking topics, past presentations, and educational sessions focused on email marketing, SMS marketing, and customer retention.
Proven Results
Every business is different, but one thing remains the same: delivering the right message at the right time creates stronger customer relationships and better business results.
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Industry: Multi-Location Specialty Retailer
A strategic post-purchase customer journey generated nearly five times more revenue per recipient than traditional promotional email campaigns. Customers were also more likely to place an order, spent more per purchase, and purchased more items per order.
Highlights
Nearly 5× more revenue per recipient
Over 5× higher order rate
4% higher average order value
9% more items purchased per order
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Industry: Independent Specialty Retailer
Instead of removing inactive email subscribers, we used email list hygiene to identify valid but disengaged subscribers and invited them to stay connected through SMS. The result was a more engaged audience, stronger customer relationships, and a healthier email program.
Highlights
54% more revenue per recipient
Nearly 2× higher order rate
22% more items purchased per order
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Industry: Independent Specialty Retailer
By combining a Welcome Journey with a Post-Purchase Journey, this retailer delivered relevant messages based on customer behavior instead of a promotional calendar—creating stronger customer relationships and significantly improving performance.
Highlights
69% more revenue per subscriber
57% higher order rate
11% higher average order value
73% more total revenue generated
Looking for more ideas? Browse articles covering email marketing, SMS marketing, customer journeys, and practical strategies to help you build stronger customer relationships.
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Ready to Build Better Customer Journeys?
Whether you're looking to improve your email marketing, SMS strategy, or customer journeys, let's talk about your business and your goals.