About Elizabeth
For more than 20 years, I've helped businesses build stronger customer relationships through strategic email and SMS marketing.
Throughout my career, I've partnered with nationally recognized brands like Toyota, ProFlowers, and Harry & David, as well as growing businesses including Sewing Arts Center, Blue Park Kitchen, Platt Hill Nursery, Beach House Logos, Pet Potion, Tria Wine Bar, and many others.
Regardless of size or industry, my goal has always been the same: helping brands send the right message, at the right time, through the right channel.
Today, I bring that same strategic approach from my years working at agencies and leading email service providers to every client through MochaBear Marketing.
My Approach
Most businesses don't have an email marketing problem—they have a customer journey problem.
They're sending campaigns but haven't built the automated flows and segmentation strategies that keep customers engaged throughout their lifecycle.
That's where I come in. I take the time to understand your business, your customers, and your goals before recommending a strategy that's tailored to your needs.
Why Clients Work With Me
Strategic Expertise - More than 20 years of experience developing customer journey and lifecycle marketing strategies, including seven years at CheetahMail, one of the industry's leading enterprise email service providers.
Platform Expertise - I have extensive experience with a wide variety of email marketing platforms. I'm also a Mailchimp Pro Partner and Klaviyo Bronze Partner, with recognized expertise in both platforms. Whether you're looking to maximize your current platform or evaluating a new one, my recommendations are always based on what's best for your business—not a particular platform.
Practical, Flexible Support - Whether you're looking for a strategy session, an email and SMS audit, customer journey planning, a done-for-you project, or ongoing consulting, my goal is simple: to help you increase revenue by sending the right message, at the right time, on the right channel.
Speaking & Industry Leadership
I enjoy sharing practical email and SMS marketing strategies through conferences, webinars, podcasts, and industry events.
I've had the opportunity to speak for organizations including Adweek, Mailchimp, the Guru Conference, and the Email Innovations Summit.
Ready to Get More From Your Email & SMS Marketing?
Whether you're just getting started or looking to take your email and SMS marketing to the next level, I'd love to learn more about your business and explore how we can work together.