Key tips for launching the new year on the right foot with your email marketing program.

I understand why people falsely believe that email marketing is easy and worse when people say it doesn't work. When I started in email in 2002, there were a limited number of sending platforms. Strategy and segmentation weren't really a thing and lists, for the most part, were small and manageable. I'm not even sure the term deliverability was discussed. It was mostly the prominent brands that did email.

As the holiday season rapidly approaches, inboxes will become more crowded, making it harder to stand out. Now is the perfect time to make small changes to your email strategy.

Here are four things to review before Black Friday and Cyber Monday arrive.

The biggest email marketing day is a week away. Here are a few last-minute tips to make your emails successful for the day

Email marketing is a crucial component of any successful digital marketing strategy.

I discussed this with Dr. Matthew Dunn on the Future of Email Podcast a while back.