How to Prepare Your Email Marketing Program for the New Year
Key tips for launching the new year on the right foot with your email marketing program.
Email Marketing Isn't Easy - It Is Complex!
I understand why people falsely believe that email marketing is easy and worse when people say it doesn't work. When I started in email in 2002, there were a limited number of sending platforms. Strategy and segmentation weren't really a thing and lists, for the most part, were small and manageable. I'm not even sure the term deliverability was discussed. It was mostly the prominent brands that did email.
Four Things to Revisit in Your Email Program Before BFCM
As the holiday season rapidly approaches, inboxes will become more crowded, making it harder to stand out. Now is the perfect time to make small changes to your email strategy.
Here are four things to review before Black Friday and Cyber Monday arrive.
Last Minute Black Friday & Cyber Monday Tips
The biggest email marketing day is a week away. Here are a few last-minute tips to make your emails successful for the day
Why small businesses need email marketing
Email marketing is a crucial component of any successful digital marketing strategy.
I discussed this with Dr. Matthew Dunn on the Future of Email Podcast a while back.
Why a customer journey is a must-have for any email program today
Having been in the email marketing space for over 20 years now, one of the things that still baffles me is the lack of customer journey emails I see. If you have attended any email marketing conference or webinar, you likely hear the terms personalization, segmentation, right time, and right message. Yet, developing an email marketing customer journey is seldom at the forefront of brands, even though we all know it is a must-have.
Why moving beyond the Open Rate is so challenging
Understand why you should move beyond relying solely on open rate metrics when analyzing email marketing performance.
The Customer Journey
If you are wondering what a journey is, it is an automated path that you send subscribers based on where they are in their unique journey with your brand. This is an incredibly effective approach to building a strong relationship with your audience.
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That’s a wrap on metrics for 2022!
As 2022 came to a close and we welcomed 2023, it is essential to look back on our email marketing metrics and see what has changed and where we go from here.