The two most known email marketing metrics are open rates and click-through rates. For years entire automated email programs have been built based on who opened or didn’t open.

Clicks are one of the most valuable email marketing metrics — they are often also the most underutilized. Read this article to learn how to get more out of your click metrics.

A conversation for the Email Metrics Project

Open Clicks Conversions/Transactions… These are the metrics that email marketers look at to analyze performance and develop strategies. But what happens when those metrics aren’t important to determining the success of your email marketing program?

Your subscribers are everything when it comes to your email list. After all, without them, you have no email marketing program. So why do we often forget that our subscribers are everything after the onboarding or acquisition of subscribers?

Key tips for launching the new year on the right foot with your email marketing program.

While 2020 is a year we would all like to forget, there are some positive lessons that both businesses and customers can take into 2021.

As a marketing professional working with businesses to create customer retention strategies, I always think about my own shopping and dining experiences. While I worked with so many clients to pivot their business last year, I also realized that I pivoted my behavior as a customer.